Trends

Ink on paper communications continue to grow despite a significant increase in competition from new avenues of communication. Examples being electronic greetings, e-mail and SMS messaging. However, people still prefer the designs and sentiments (wording) of cards designed and made available from the professional resources of greeting card publishers. Although Australian consumers have a diverse range of tastes and preferences traditional designs and words are still very popular, although there is a trend toward less wordy cards.

The greeting card industry is extremely fashion focussed and closely follows international fashion trends.

At this moment in time - June 2009, the following styles and genres are very popular.

Traditional

Floral designs are always popular and appeal to all age groups. These are generally painted and are more pastel in colour palette.
Editorial can still be lengthy although there is a trend to more conversational and simple in the wording. More as people speak rather than in prose.

Humour

Bright and attractive designs with either comic or photographic imagery work best.

Editorial can be risqué as well as "safe" humour.

Very strong trend to sound and music cards in this category.

Photographic

Imagery utilising photographs is very strong at the moment covering all types of sending situations.

Either colour, black and white and sepia images are popular

Handmade 3 Dimensional

Has experienced significant growth in recent times but currently unless the finish is unique and innovative will appear to struggle in the market place.