Industry Synopsis

The Australian Greeting Card industry contributes a significant component to the Australian retail environment.

Some interesting statistics:

Market Dimensions

Retail Sales

Greeting Cards $500 million

Gift Wrappings $100 million

Consumption Rate 22 cards per person per annum Australia is third largest market per capita in the world

Retail Outlets Estimated at 27,000 plus

Retail Market Shares

• Newsagents 33%
• Discount Department Stores 16%
• Card & Gift shop 16%
• Supermarkets 12%
• Other Miscellaneous Outlets 5%
• Department Stores 7%
• Deep Discount Outlets 9%
• Australia Post 3%

(Note: This is best estimation on information available)

Employment

People employed 20,000 approximately

Market Share

Dominated by two major companies with over 50% market share